From Grammys to Grammars: Wally Brill was a 25 year veteran of the entertainment industry when he decided to make the World safe for speech. At Nuance he created the persona and branding methodology now imitated everywhere. As with all communication media, he believes that VUI’s need to be planned, designed and produced for the audience that will use them, not for the engineers who code them. Wally is a co-founder of voicepartners, the World’s leading VUI design consultancy.